Events

Free of charge for AISNE Members
$100/pp Non-AISNE Members

Presented virtually, via Zoom

Building strong media relationships isn’t just about getting coverage—it’s about creating trust and partnership before you need it. We’ll explore how schools can proactively connect with journalists, manage communications in both crisis and non-crisis situations, and ensure clarity and credibility when it matters most. Attendees will walk away with practical strategies to prepare their teams, strengthen community trust, and leverage the media as a true partner.

Takeaways include:

• Proactive strategies for building media relationships that pay off over time.
• Controlling your message with clarity in times of crisis or increased media attention.
• Ways to activate media relationships to showcase the positive impact your school has in your community.

Our session will be led by Jane Hulbert, founding partner at The Jane Group, a leading media relations and crisis communications firm that has supported numerous independent schools and school associations nationwide. Jane will be joined by Stacy Jagodowski, Director of Strategic Marketing & Communications at Tabor Academy in Marion, MA.

This session is intended for anyone who leads their school’s media relations, including communications and marketing staff, Heads of School and Assistant/Associate Heads, and other school leaders.

This session will be recorded for asynchronous viewing.

Thank you to The Jane Group for making this AISNE Insight possible.

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