Assistant Director of Enrollment and Marketing

Administrator / Full-Time

Carrabassett Valley Academy, Carrabassett Valley, ME

General Information

Job Title: Assistant Director of Enrollment and Marketing

Location: Carrabassett Valley, Maine

Employee Status: Full-time, 12-months

Classification: Salary with benefits

Minimum Qualifications 

  • Bachelor’s degree 
  • Experience with MS Office systems, including Word, Excel, and relational databases. 
  • Valid driver’s license 
  • Occasional evening and weekend availability 

Job Summary 

Carrabassett Valley Academy (CVA), a world-class ski and snowboard academy offering rigorous college preparatory academics for grades 7 through post-graduate, seeks an Assistant Director of Enrollment and Marketing. This full-time hybrid role is responsible for day-to-day tasks related to social media, student recruiting, and enrollment management. A successful candidate will enjoy growing professionally in an environment that thrives on collaboration, community, and a love of the outdoors. Interested candidates should submit a resume and cover letter to Lydia Barbie at

Essential Duties and Responsibilities 

  • Demonstrate the ability to think both strategically and tactically. 
  • Support the execution of Enrollment and Marketing on strategies to increase visibility, improve retention, and drive enrollment. 
  • Participate in all aspects of the admissions process, from inquiry to acceptance, ensuring an applicant family-centered experience.  
  • Strengthen current partnerships and collaborate with the Director of Enrollment and Marketing to explore new partnership opportunities. 
  • Assist the Director of Enrollment and Marketing with the planning and execution of on and off campus recruiting events. 
  • Partner with the Director of Enrollment and Marketing to protect, grow, and enhance the CVA brand. Communicate and ensure adherence to Brand style and media guidelines. 
  • Develop, communicate, and execute strategic marketing plans for social media based on Enrollment and Marketing strategies.  
  • Plan and communicate media objectives with Marketing associates. Follow up weekly to ensure work is completed as planned. 
  • Participate in Marketing Support of the Development Department with the Director of Enrollment and Marketing and the Marketing Associates. 
  • Assist the Director of Enrollment and Marketing with strategies and page planning for Communicate webpage updates to Marketing associates and other stakeholders.  
  • Participate in the review process of various marketing materials. 
  • Stay abreast of current and leading admissions practices and marketing trends including professional development opportunities and peer outreach. 

 Other Duties 

  • Weekly meetings with the Marketing and Enrollment Team and other stakeholders.  
  • Occasional weekend availability.

Compensation and Benefits:

  • Compensation is commensurate with experience.
  • Health Insurance, STD, LTD, Voluntary Accident, and Dental and Vision Insurance.
  • Sugarloaf Alpine and Nordic Season Pass are provided for all employees.
  • Meals in Campus Dining Commons for employees and their families during the school year.
  • Access to endless recreational opportunities in the region including skiing, hiking, mountain biking, canoeing, fishing, and more.

About Carrabassett Valley Academy:

Founded in 1982, Carrabassett Valley Academy is an independent, college-preparatory boarding/day school for 7th-grade to post-graduate students, located at the base of Sugarloaf Mountain in Carrabassett Valley, Maine. The mission of CVA is to foster focused, individual student-athlete development by providing the optimum balance between college preparatory academics, responsible community living, and world-class athletic training in competitive skiing and snowboarding. CVA has graduated 11 Olympians, 72 National Champions, and has sent students to many of the finest universities in the world including Harvard, Stanford, MIT, Williams, Middlebury, Dartmouth, and many others. To learn more about our unique school, visit our website at

About Our Region: 

Carrabassett Valley is home to Sugarloaf Mountain Resort, Maine’s largest ski area. The resort offers 162 skiing and snowboarding trails, terrain parks, and an Olympian-designed Cross course. In the winter months, Carrabassett Valley also offers over 80 miles of groomed trails connecting four backcountry eco-lodges for Nordic skiing, snowshoeing, and fat biking, open to the public at no charge. In warmer weather, grab a round at Sugarloaf’s renowned golf course or enjoy the nearly 100 miles of mountain bike trails.  With a short ride to nearby Flagstaff Lake, the 740-mile Northern Forest Canoe Trail, or any of the surrounding ponds and streams in the region, you can enjoy boating, canoeing, kayaking, and paddle boarding opportunities. Feel like hiking? Access to the Appalachian Trail is right out our front door! Carrabassett Valley has it all!

Carrabassett Valley Academy

Carrabassett Valley, ME
Middle School, High School, Post Graduate
Day, Boarding
All Gender