Priorities and Practices for Crafting Effective School Statements
Let’s explore the question of “to write or not write an institutional statement?” We will start by acknowleding and accepting that national and global events will happen, and that they can disturb and upset your constituents in myriad ways. You will examine how your values and the school’s values come together so that you can express them in an individualistic and authentic way. We will work through the discomfort and difficulty of assuring your school community that things will be okay. Together we will home in on authenticity as a driving force for positive engagement with your school community that instills confidence in the school. You’ll come away better prepared to offer meaning and hope through local connection… even when things are haywire outside the school walls.
Key takeaways include:
- The current landscape of consitituent expectations and how they evolved over recent years.
- Why “we don’t issue statements” is not an effective decision.
- Recommendations for when you need to address the community and when it’s a risk to stay silent.
- Best practices for crafting a statement.
- Guidelines for assessing and improving current communications channels.
- How to establish and communicate a transparent policy around the issuance of school statements.
- Major trends and issues outside school walls leaders should contemplate.