Marketing & Communications Manager

Administrator / Full-Time

Bancroft School, Worcester, MA

About Bancroft School

Bancroft School is a community of students, faculty, administrators, and parents working together to create an atmosphere of engaged and active learning where students discover their unique paths with joy and confidence. Students are empowered to celebrate and deepen their curricular excellence and embrace their talents to emerge as leaders, humanitarians, and globally engaged citizens.

Bancroft is a PreK – Grade 12 independent day school located in Worcester, Massachusetts — a thriving city with a rich history and a bright future and one in which the school is deeply invested. Founded in 1900, the School’s 30-acre campus is in a residential neighborhood north of downtown Worcester. 400 students come from 63 cities and towns around central Massachusetts and represent a wide variety of different backgrounds and experiences that contribute to the unique and diverse learning environment.  The school is committed to cultivating a community that embraces diversity and an inclusive campus in which each individual is safe, known, and valued. Bancroft students and faculty are committed to honoring the dignity of the individual and the celebration of difference.

In January of 2020, the school unveiled a 5-year strategic plan, BluePrint125 — a product of extensive internal investigation and collaborative discussion among the School’s many constituents. In recent years, the School has made significant investments in campus enhancements to improve energy efficiency, air quality, and public safety; and create flexible, multi-functional spaces in the school buildings, music wing of the Performing Arts Center, and new Field House.

Position Summary
Bancroft School seeks a Marketing & Communications Manager to complement the efforts of our Communications and Marketing team. The Communications Manager is responsible for a broad range of communication and marketing duties, including managing the school’s website, email marketing, social media, and various print communications. The Communications Manager builds and maintains strong relationships across the School community and participates in a culture of information-sharing among Bancroft’s varied constituents. The ideal candidate will have the vision, skills and experience to digitally capture the many aspects of the Bancroft School experience. We are looking for a candidate who is versatile and who welcomes the challenge and the reward of working in an academic environment.

Major responsibilities of this position include:

  • Plan, produce and execute coordinated social media campaigns across the school’s social media accounts including Facebook, Twitter and Instagram
  • Assist the Director of Marketing and Communications with copywriting of the monthly newsletter and bi-annual alumni magazine as well as all school wide messaging
  • Assist the Director of Marketing and Communications on strategy and implementation of data-driven content and asset management
  • Manage school website including digital asset management, placement, consistency of messaging, and creation and modifications of site pages
  • Design advertising content and collateral in support of strategic priorities
  • Serve as photographer & videographer for school events including athletics programs and events and develop a mechanism for distributing photo albums/compilations/videos of student life and academic programing

Minimum Qualifications:

  • Bachelor’s degree in Communications, Marketing or a related field
  • Two to four years of relevant experience preferably working in an academic setting
  • Thorough understanding of content generation with social media platforms including Facebook, Instagram and Twitter
  • Basic knowledge of photography and video filming & editing
  • Graphic Design experience including Photoshop and Indesign
  • Ability to maintain and enforce brand standards & guidelines
  • Excellent communication, writing and language skills
  • Demonstrated ability to manage time and competing deadlines in an efficient manner
  • Ability to work intuitively and independently as well as part of a team
  • Occasional evening and weekend work is required

Bancroft seeks dynamic candidates who will be active participants in the community beyond the classroom, with additional interest in overseeing extracurricular activities in athletics, clubs, and activities. Bancroft is committed to cultivating and sustaining a community that embraces difference and welcomes candidates who will add to the racial and cultural diversity of our community.

Bancroft School is an Equal Opportunity Employer and we subscribe to all federal and state laws prohibiting discrimination of any sort in our hiring practices.

If interested, please send a cover letter, resume, personal statement, and references to employment@bancroftschool.org

Bancroft School

Worcester, MA
Early Childhood, Elementary, Middle School, High School
Day
All Gender