Director of Parent Giving
Thayer Academy, Braintree, MA
The Director of Parent Giving reporting directly to the Director of Development, will oversee all aspects of parent giving and programming at Thayer Academy. They will work with parent volunteers to build parent engagement, raise Annual Fund support as well as capital and restricted money from current parents, past parents as well as grandparents. The Director will oversee both the Senior and Middle School Legacy programs as well as coordinate volunteers for parent giving initiatives for each class. Working closely with the Director of Development and the Campaign Director, the Director of Parent Giving will ensure that we are maximizing parent giving and will identify, cultivate, solicit and steward a portfolio of individuals capable of making gifts of $5,000 and above to support the mission of Thayer Academy. This person will create strategies for existing supporters, as well as new prospects to move them along the continuum of giving to achieve annual financial goals. Additionally, they will work closely with the Thayer Academy Parents Association (TAPA) to provide management and support to their efforts to enhance the Thayer experience for both parents and students.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Will develop a comprehensive strategy to best engage current parents, former parents and grandparents to maximize giving potential from each of these major constituencies.
- Working closely with class giving representatives, the Director will continue to build upon the class-giving program for parents. With a goal of building stronger participation (82%) and higher total Annual Fund giving ($1.1M) in FY21 from parents.
- Cultivate, solicit and steward prospects for General’s Council level Annual Fund gifts of $1,877 and above and Campaign gifts of $25,000 and above, with a goal of steadily increasing parent giving to both the Annual Fund as well as The Campaign for Thayer Academy. Develop a portfolio of ~150 prospects capable of General’s Council giving annually.
- Ensure all parents and guardians are personally contacted regarding Annual Fund support through 1:1 outreach and the strategic use of parent volunteers.
- Strategize with faculty, senior leadership and fellow development staff on the appropriate engagement of prospects.
- Participate in ~8 TAPA meetings annually, offering support and guidance as needed. Liaise with internal staff on behalf of TAPA as needed; ensure TAPA section of Thayer’s parent site is current and up to date. Assist the Executive Board with the coordination of TAPA sponsored annual events and the management of volunteers.
- Participate in cultivation and stewardship events, including possible travel events and General’s Council events.
- Launch a grandparent giving program with engagement strategies including a revamping of our annual Grandparents Day as well as potential events in Florida and Cape Cod.
- Steward donor relationships so that donors feel highly appreciated by Thayer Academy.
- Prioritize work to have primary focus on face-to-face meetings and solicitations with current and prospective donors.
- Research new parents each year to identify potential donors.
- Identify organizational needs, innovations and other funding opportunities that would appeal to appropriate donors.
- Support the Special Events & Alumni Giving Officer in recruiting parents for special event volunteer committees. This includes making recommendations and helping with outreach where a personal relationship exists.
- Responsible for data integrity in Raiser’s Edge donor files including updating all personal information, keeping actions and proposals up to date and ensuring all notable information is recorded.
- Work with the gift processing team to ensure integrity of donor files, records, tracking, pledge reminders and communication.
- Attend and assist with all Development Special Events (occasionally on weekends or evenings).
- Bachelor’s Degree required.
- 3-5 years of a proven track record in major gifts fundraising relationship building for a non-profit.
- Proven ability to identify, cultivate and solicit major gifts ($10,000 and above).
- Work earnestly in a team environment, and possess the ability to give and receive feedback.
- Demonstrated ability to use good judgment to handle confidential information sensitively.
- Natural ability to establish rapport with donors and the parent/grandparent community.
- Ability to work on multiple projects simultaneously, prioritize and meet deadlines.
- Working knowledge of The Raiser’s Edge software, Microsoft Office Suite, preferred.
SKILLS/ ABILITIES/ COMPETENCIES REQUIRED:
- Superb written and oral communication skills are essential.
- The ability to communicate to diverse constituencies in an effective and compelling manner.
- The ability to build successful professional relationships with faculty, staff, and external constituents.
- Mature professional judgment.
- Analytical thinking capacity.
- Ability to work independently in a self-directed manner and in collaboration with others.
- Superior follow-through and ability to meet deadlines.
- Strong organizational capabilities.
- Ability to prioritize and manage multiple tasks.
- Unflinching integrity seasoned with humor, perspective and curiosity.