Director of Marketing and Communications

Administrator / Full-Time

Gould Academy, Bethel, ME

Read Opportunity Statement here. 

Job Summary

Reporting to the Assistant Head of School for Enrollment, the Director of Marketing and Communications serves as the primary creative force behind all internal and external communications, shaping and interpreting institutional identity and brand. This role is responsible for developing and executing a cohesive marketing and communications strategy to enhance the school’s reputation, meet enrollment goals, and engage diverse audiences, including prospective families, alumni, and other key stakeholders.

Relationships

This position has significant contact with the Gould community and external stakeholders.

Essential Qualities of Employment

  • Team Building and Culture Shaping Mindset
  • Ethical and Responsible Decision Making
  • Effective and Culturally Responsive Communication
  • Collaborative Framework for Innovation and Results

Essential Duties and Responsibilities

Strategic Communication

  • Develop and execute comprehensive marketing and communications strategies to support institutional goals. 
  • Guide and interpret institutional identity to ensure consistent branding, messaging, and visual identity.
  • Identify and leverage public relations opportunities to enhance the school’s reputation through consistent press placements, short-term results, broad brand awareness, and compelling special interest stories.
  • Oversee crisis communications, ensuring timely and effective messaging during emergencies.

 Brand Management and Messaging

  • Ensure consistency and excellence in Gould’s visual identity and messaging across all platforms.
  • Oversee the creation and deployment of general print collateral, including email newsletters, social media, video content, school signage, and more.
  • Coordinate the production of publications such as the GA’Zette magazine and annual giving reports.

Digital and Social Media Strategy

  • Develop and implement a communications and social media strategy to engage current, former, and prospective families, alumni, and grandparents.
  • Oversee website updates, ensuring content is current, visually engaging, and aligned with branding.
  • Monitor trends in digital and social media to optimize engagement and strategy.
  • Maintain consistency across social media platforms, focusing on Instagram and Facebook, while coordinating content across Gould’s pages. Develop and implement strategies for LinkedIn and YouTube.

 Data and Analytics

  • Establish tracking mechanisms to evaluate the effectiveness of marketing and communications initiatives.
  • Analyze data to inform strategic decision-making and identify areas for improvement.
  • Maintain accurate and organized communications databases.

Team Management and Collaboration

  • Manage and mentor the Marketing and Communications team, fostering growth and skill development.
  • Supervise external consultants and vendors as needed to support strategic goals.
  • Collaborate across departments to ensure alignment of messaging and institutional priorities.

Additional Responsibilities 

  • Manage the department budget, ensuring resources are allocated effectively.
  • Stay informed on emerging trends/ competitor research and best practices in marketing and communications.
  • Maintain confidentiality while handling sensitive information.

Community Life Role

  • Supervise students as assigned in an academic or residential space 
  • Participate in a weekend duty team
  • Engage in community activities
  • Attend staff meetings and trainings

Professionalism

  • Participates in  Community Life duties, to include Four Point as needed
  • Adheres to policies in the Employee Handbook and Community Guide
  • Meets daily professional expectations regarding attendance, timeliness, deadlines, communication and professional development 

Other Duties

This job description in no way states or implies that these are the only duties to be performed by this employee.  They will be required to follow any other instructions and to perform any other duties requested by his or her supervisor(s) and/or the Head of School.

 

 

Gould Academy

Bethel, ME
Middle School, High School, Post Graduate
Day, Boarding
All Gender