Communications and Development Manager
The Newman School, Boston, MA
The Communications and Development Manager plays a critical role at The Newman School. The Manager reports to the Head of School and is responsible for the development program and implementation of communications initiatives at Newman, both internal and external communications and publications. The Manager partners with departments across the school to identify communication opportunities designed to inform and build relationships with key audiences, including students, current and former parents, faculty/staff, prospective families, and alumni. The position serves the entire Newman community and as such, requires an effective collaborator, strategic thinker, proficient writer, and creative storyteller. The Manager will work on a number of external communications pieces.
The Newman School is deeply committed to diversity and an inclusive curriculum and community. We actively encourage applications from candidates with broad and diverse backgrounds and from individuals of all races, genders, nationalities, and beliefs. We seek candidates who have a clear interest in being part of a community that challenges prejudice and is committed to diversity and inclusion.
Essential Duties and Responsibilities:
- Advance the mission and goals of the school through strategic messaging
- Develop and execute an annual school-wide communications and marketing plan
- Lead and or with outside consulting on brand/rebrand initiative(s)
- Coordinate all school communications and messaging, ensuring they reflect the principles and guidelines of the school’s marketing and communications plan
- Manage/Direct/Lead/Oversee all internal and external communications, school website, publications, digital and print, social media campaigns/calls to action; this includes weekly, seasonal, ad hoc, speeches, and special event messages, etc.
- Collaborate regularly with the Head of School and other senior administrators to advise on strategic matters and / to create and edit appropriate communications
- Write press releases, maintain relationships with media, pitch stories as needed
- Provide oversight and coordination as needed for consistent communications, messaging, and branding (aligned with the school’s style guide and visual identity policies) across all departments, divisions, and programs with stakeholders and key constituents
- Provide crisis communications support as needed and serve as a spokesperson for the school when appropriate; member of crisis management team
- Work closely with the Director of Admissions and Student Life office to develop and execute the messaging of school activities and events.
- Coordinate with Admissions marketing personnel and initiatives
- Regularly monitor readership and impact of communications channels, including but not limited to weekly e-newsletter, school magazine, digital marketing program, speeches, admissions materials, and development campaign content
- Solicit input on major initiatives, analyze and present data analytics, and adjust strategy in support of communications plans
- Responsible for marketing and communications budget
Oversee the planning and execution of annual fund appeals and fundraising events to meet fundraising goals set forth by the Board of Trustees.
- Oversee the design and implementation of the Annual Fund appeal
- Manage the planning and execution of all fundraising events
- Recruit and manage fundraising committee composed of parent volunteers
- Regularly evaluate effectiveness of events and make adjustments accordingly
- Manage donor acknowledgements and all giving receipts
Build and formalize relationships with internal and external community members to meet philanthropic goals.
- Develop and maintain relationships with alumni and their families to create a continuum of opportunity, resources, growth, and support
- Develop a plan for prospecting and tactics to build key relationships with alumni, families, and community, corporate, and foundation leaders
- Establish, maintain, and communicate the vision for the philanthropic goals of the school
- Maintain and model the school’s culture of gratitude
- Identify external funding sources to meet the short and long-term financial goals of the school.
- Research public and private grant opportunities that align with the school’s mission and work with Executive Director, Administrative team, and faculty to prepare grant applications
- Identify and facilitate relationships with external stakeholders whose mission aligns with our core values and financial needs
- Actively develop organizational readiness for long term financial stability (ex: regularly conduct internal readiness assessments for eventual capital campaign)
The Newman School seeks the following personal values and professional skills and work experiences in the Communications and Development Manager:
- Bachelor’s degree required, and/or a master’s degree in a related field.
- Be highly supportive of and aligned with Newman’s mission and philosophy
- An understanding and commitment to advancing diversity, equity, and belonging work. Demonstrated cultural competency and skills engaging with and learning from people with diverse backgrounds and experiences
- Understanding of key and prospective Newman audiences’ local and international cultural awareness (e.g., parents, families, faculty and staff, alumni, donors, etc.)
- Excellent writing, editorial, and communications skills
- Able to proactively manage multiple projects simultaneously,
- Exceptional attention to detail and High professional and personal standards
- The ability to serve as a strategic thinker, capable of providing positive and proactive solutions to complex issues
- An open, collaborative and flexible; a team player
- Creativity, analytical skills, project development and management skills
- Ability to interface positively with all constituencies of the school community
- At least three years’ experience working within an independent school communications office, college or non-profit or equivalent
- Proficient with tools such as Blackbaud SIS, Finalsite Website Content Management Systems, CRM platforms, Google Suite, Adobe Creative Suite, and other relevant technology
- Strong visual and graphic design skills a plus
- Occasional after hours work
- A dependable, collaborative, curious, inquisitive learner with equal parts initiative and concern for others – eager to contribute, grow and enjoy a challenge.