Chief Communications and Marketing Officer

Administrator / Full-Time

Thayer Academy, Braintree, MA

Thayer Academy is a coeducational day school founded in 1877 and located on a beautiful 34-
acre campus in Braintree MA.   200 highly-motivated faculty and staff support 700 students,
grades five through twelve. The School offers a learning environment where each student is
affirmed, supported, and challenged to assume responsibilities, develop ambitions, and value
educational achievement. Thayer is completing a successful fundraising campaign and, under
the direction of its new Head of School, is developing a forward-thinking strategic plan to
continue expanding upon its success.
Thayer seeks a dynamic, experienced Chief Communications and Marketing Officer (CCMO) to
(i) develop and implement an integrated messaging strategy that will elevate the visibility of the
School consistent with its developing strategic plan and enrollment objectives; (ii) ensure that
communications and events maximize meaningful relationship building and advance the
School’s mission; and (iii) design clear and effective communications that invite all constituents
to understand and appreciate the Thayer experience. With 3 direct reports, the CCMO reports to,
and is a strategic partner of, the Head of School and works collaboratively with the Senior
Administrative Team. The ideal candidate will demonstrate skill and enthusiasm in effectively
conveying the entire school story, while being nimble and effective at building cohesion across
media platforms.

Essential Functions and Key Objectives
● Develop and implement an integrated content strategy to elevate the visibility of the
School, with the goal of building messaging excellence and cohesion across different
platforms
● Ensure brand identity, messaging quality, and consistency throughout all media;
implement best practices in digital and all other media

2
● Develop and implement annual and longer-term marketing and communications plans
consistent with the School’s strategic planning process, enrollment management plan and
constituent communications goals; conduct and interpret research; lead efforts to enhance
Thayer’s presence in local, regional, and national/international media
● Oversee the messaging, execution, and design of all school publications, advertising and
marketing, particularly in support of Admissions and Development, as well as
maintaining, updating and enforcing overall brand and school style guidelines
● In partnership with the Admissions and Development teams, ensure all social and
programmatic events (leadership, family, alumni, development and admission) are well-
planned and executed, and imbued with Thayer’s distinct messaging, culture, and high
levels of personal engagement
● Develop, mentor and lead the communications and marketing staff; work in collaboration
with select communications and strategic/leadership consultants
● Partner with the Head of School and other key stakeholders on the development,
implementation, and assessment of school-wide strategic initiatives, including a
comprehensive strategic plan
● Engage fully in the life of the School, with the goal of being well-informed so all facets
of the School can be effectively promoted; provide skilled leadership, engaging both with
key departments and with all community members to tell the School’s story; demonstrate
the effective use of distributed content and the encouragement of constituent writers
● Capture and convey the vision and voice of the Head of School and Thayer’s value
proposition in written outreach and communications
● Act as the point person for all crisis communications, media inquiries, and media
engagement
● With the Head of School, maintain positive relationships with the School’s neighbors and
local town officials; implement a comprehensive public relations program
● Develop and maintain relationships with communications and planning offices at peer
institutions; attend industry conferences as directed on behalf of the Head of School and
provide briefings to the Board of Trustees and the Senior Leadership Team when
appropriate

3

● Work on special projects and tasks as assigned by the Head of School

Qualifications and Skills Required for Position
● A strong intellect, a vision for effective communications and marketing for an
independent school, and 7+ years of senior level experience creating and executing
communications and marketing strategies
● Outstanding interpersonal and leadership skills; the ability to work collaboratively and
proactively with Thayer’s diverse and inclusive community to advance the School’s
mission
● Demonstrated ability to develop and mentor a team of direct reports
● An enthusiasm and energy for telling the School story across various platforms
● Demonstrated commitment to and experience in supporting diversity, equity, and
inclusion
● A sophisticated understanding of the complexities of an independent day school
● Outstanding written and oral communication skills
● The ability to effectively complete all required background checks
● Fully vaccinated and able to work on campus full-time

To Apply
Thayer encourages applications from candidates who support the School’s commitment to
creating a diverse and inclusive work environment. Candidates should send a cover letter
detailing why this position is of particular interest along with a resume to Debbie Andrews at
deborahtandrews@comcast.net EOE

Thayer Academy

Braintree, MA
Elementary, Middle School, High School
Day
All Gender