May 10 & 11, 2022 | Virtual

AISNE’s TEAMs conference is made for all the people who keep your school operating smoothly.

  • Technology: IT and Operations Staff
  • Enrollment: Admission & Enrollment, Financial Aid, Staff and Registrars
  • Advancement: Development and Fundraising Staff, Strategic Officers, and Heads of Schools
  • Marketing: Marketing & Communications and Public Relations Staff

Bring your team together for two days of virtual learning that will spark new ideas and generative conversations, and energize them to take your school forward into the coming school year. This is an opportunity to share ideas with peers, learn about new support systems for your school, and discover strategies for school advancement and promotion.

Our program will be presented virtually, using our event app, Socio, and Zoom. 


 Attendees Member Rate Non-Member Rate
 1 – 2  $199  $299
 3+  $149  $249




Tuesday, May 10

  • 8:00 – 8:45 a.m. | Collaboration Café: Round Table Conversations
  • 9:00 – 10:15 a.m. | General Session: Quantifying the Unquantifiable
  • 10:30 – 11:45 a.m. | Topics Sessions
  • 11:45 a.m. – 12:00 p.m. | Reflections and Raffle

Wednesday, May 11

  • 8:00 – 8:45 a.m. | Collaboration Café: Round Table Conversations
  • 9:00 – 10:15 a.m. | Topic Sessions
  • 10:30 – 11:45 a.m. | Keynote and Conversation: Kendra James, Creating a Sense of Belonging for Every Student
  • 11:45 a.m. – 12:00 p.m. | Reflections and Raffle


Tuesday, May 10

8:00 – 8:45 a.m. | Collaboration Café: Round Table Conversations
Discuss the topics that matter most to your work during this peer-insight and group discussion time. Attendees will take turns during the Collaboration Café to provide a brief introduction to a particular topic followed by an invitation for other participants to share and comment. This time will allow for extended and informal discussions, and allow you to benefit from the collected expertise of your fellow attendees.

9:00 – 10:15 a.m.
| General Session
Navigating the Generational Divide: Quantifying the Unquantifiable
Eric Heilman, Executive Director of The Center for Institutional Research in Independent Schools at Maret School
Greg Martin, Vermont Academy 

The average age of the parent has shifted to the Millennial generation, with Gen Z not far behind. Depending on the grades your school spans, you may have Gen Alpha and Gen Z students, Gen Y and Gen X Parents, and Baby Boomer alumni and donors. TEAMs are being tasked with knowing all of the nuances to the various groups within your school community and are expected to know how best to communicate with them. We will explore the various generational profiles, consider the consumer habits of Millennials as they relate to school decisions, and find meaningful ways for your school’s purpose and programs to resonate with current and prospective parents. 

We will also explore data collection strategies that help schools detect and understand differences between constituent groups in their community. By examining case studies, gain insights and understandings about the values of different constituency groups while also learning what questions you might ask to get the essential information and quantifiable data that will allow you to be planful and move forward. 

10:30 – 11:45 a.m. | Topics Sessions


Examine How Technology Connects All Aspects of Your School Community and Operations
Susan Davis


  • Jonathan Jacobs, Director of Technology & Facilities, Maple Street School
  • Theresa Jay, Chief Information Officer, Thayer Academy
  • Jonathan Schmid, Director of Innovation & Technology, The Meadowbrook School of Weston
  • Shandor Simon, Director of Technology, Beaver Country Day School

Seeing the bigger picture of how technology connects the whole school community is critical, whether you use technology to further school advancement or admissions, or to support the business office. Use an abbreviated self-audit tool from the Association of Technology Leaders in Independent Schools to focus specifically on school operations and determine how well your school is using and protecting data, selecting tools and assessing their productivity, and sustaining the practices that can assure safe and effective use of the most of the technologies you depend upon every day. The recent pandemic highlighted ways that technology teams and operations personnel can unite to serve the mission of the school—while also revealing cracks in the foundation. 

This workshop poses essential questions and prompts to lead participants through the self-audit process. You will begin the process of a self-audit and determine a plan for next steps.

Having spent more than three decades in independent schools, Susan Davis has leveraged her career as a teacher, blogger, administrator, and technology leader to build professional development opportunities for the Association of Technology Leaders in Independent Schools since 2017. She has also contributed to developing the latest update of the ATLIS360: A Technology Self-Study Guide for Schools and its companion manual, available in the spring of 2022.

Identifying and Reducing Biases in the Admissions Process
Tianna Butler, Associate Director of Diversity Planning, Charlotte Country Day School
Jen Cort, Founder and Principal Consultant, Jen Cort Educational Consulting

Enrollment is an opportunity to connect to your school’s equity mission, and the process is often informed by individual experiences and personal biases. In this interactive workshop, you will learn from your fellow attendee’s expertise and the experiences of your presenters, Jen and Tianna. This is an opportunity to work with peers from other schools and glean best practices to support you in your work. Gain strategies that will assist you to consistently articulate your school’s position and reduce bias in the process. Think about your school in objective ways identifying problem areas to be addressed and strengths to be amplified. Leave with ideas to consider, strategies to apply, and resources to use.  

Tianna Butler is currently the Associate Director of Diversity Planning at Charlotte Country Day School in Charlotte, North Carolina. Prior to this role, she was National Presbyterian School’s first Diversity Coordinator and Assistant Director of Admissions. She is the co-founder Community & Belonging Educational Consulting.

Jen Cort is a diversity, equity, inclusion, and justice consultant working with schools and organizations in multiple countries. As an educator and clinical social worker, Jen has served as an assistant head of lower school, head of a middle school, and senior administrator as well as a counselor in lower, middle and upper schools and private practice.

Enrollment & Marketing

Want More Inquiries? A Blueprint for Inbound Marketing at Your School
Brendan Schneider

How can you bring more students into your school’s excellent programming? This is the question facing all admissions and enrollment departments. Often we turn to traditional, outbound marketing methods to find the answers… with limited results. 

In this workshop, we will explore a different path—inbound marketing. You will learn the process of the prospect’s journey, discover common tools to get started, and find how this permission-marketing can help your school’s enrollment meet its goals.


Naming and Claiming Your Money Story: A Path to More Powerful Fundraising
Rodney Eric López

Raising money is central to the work of mission-based organizations, from social service nonprofits to independent schools. For some on the front lines of “making the ask”—heads of schools, development and advancement directors, or trustees—conversations about money can create real discomfort, and even stress. Often this tension arises from narratives about wealth and scarcity, or the perceived gap that sometimes exists between a fundraising professional and a donor. In this session, Rodney Eric López will share how writing his money story and adopting a generosity practice released him from scarcity narratives that got in the way of his fundraising and how invitational storytelling can help build relationships with donors and other supporters of your mission.

11:45 a.m.  – 12:00 p.m. | Day 1 Reflections and Raffle

Wednesday, May 11

8:00 – 8:45 a.m. | Collaboration Café: Round Table Conversations
Discuss the topics that matter most to your work during this peer-insight and group discussion time. Attendees will take turns during the Collaboration Cafe to provide a brief introduction to a particular topic followed by an invitation for other participants to share and comment. This time will allow for extended and informal discussions, and allow you to benefit from the collected expertise of your fellow attendees.

9:00 – 10:15 a.m. | Topics Sessions


Utilizing Reports and Dashboards for Complete Visibility into Your School
Scott Brodkin, Account Executive for K–12 Solutions, Blackbaud 


  • Michele Daly, Chief Advancement Officer, The Meadowbrook School
  • Jaime Roberge, Advancement Database Manager, Berwick Academy
  • Amy Smucker, Assistant Head of School for External Affairs, Berwick Academy

We do not get to dive into data as much as we’d like. There can be a multitude of reasons for this; from disparate sources of data to not having the right tools to display data in insightful ways. The journey to insightful reports can be arduous but could lead to greater efficiencies, happy and informed stakeholders, and better financial stewardship. 

In this session, Scott Brodkin, a Blackbaud specialist, will give an overview on how to beat data overload followed by a candid conversation with a panel of school leaders to discuss ways in which they were able to leverage reporting and dashboards for complete visibility into their school. Hear how your peers were able to set up reports and dashboards to not only inform key stakeholders, but also gain insights into various aspects of their school’s performance. Walk away learning some best practices that will aid you in your school’s journey to reporting success.


Creating Diversity and Inclusion in the School Enrollment Process and Beyond
Rohan M. Arjun

Take time to consider how the work of enrollment management intersects and overlaps with the diversity, equity, inclusion and belonging work in our school communities. Whether or not you are someone who identifies as a diversity practitioner, schools are placing a greater emphasis on the importance of diversity, equity, inclusion and belonging and you need to know how to take steps as an individual and school to embed these practices into your daily work. Take time to discuss the challenges that are a part of this work and the biases that currently exist in some of the daily practices and procedures. In this workshop, you will connect with peers to discuss how all of these changes and improvements can strengthen the community, while enriching every students’ educational experience… and their ability to thrive.

Rohan M. Arjun is Director of Enrollment Management and Financial Aid at Friends Select School in Philadelphia, PA.


Everybody Is Talking, but What Are They Saying?: Developing Compelling Messaging
Roger Sametz and Meg Tripp

This workshop will help you to develop the underpinnings of a strong high-level message, provide guidance around crafting that message, and show how that message might be adjusted for a specific constituency or opportunity. After an introduction to a tried-and-true methodology for building effective messaging (paired with examples from two very different independent schools), you’ll work in small break-out groups to put theory into practice. Groups will then present, coach, and query each other. Role-playing exercises will round out the session, and you’ll leave with a set of templates you can use within your school to build on what you’ve learned.

Roger Sametz is CEO, and Meg Tripp is a Principal and Director of Editorial Strategy, at Sametz Blackstone Associates.

Marketing & Communications

Fireside Chat with AISNE Members: Driving Engagement through School Websites
Facilitated by: Rob DiMartino, Finalsite


  • Lara Cole, Kents Hill School, Dean, Strategic Initiatives and Communications
  • Chris Komenda, Eagle Hill School, Director of Marketing and Communications
  • Chris Adams, Cardigan Mountain School, Director of Marketing and Communications
  • Liza Cohen, Dana Hall School, Director of Communications 

A school’s bottom line is dependent on engagement: If a family isn’t connected with your mission, values, and message, they might not apply or even inquire.

From inquiry to graduation and beyond, how are you working with internal teams to drive external engagement? The most successful schools focus on four main pillars: Branding, Content, Operations, and Retention. Join Rob DiMartino, Co-Founder/Chief Evangelist of Finalsite, as we highlight AISNE schools in an interactive panel that have mastered skills to support each of those four pillars. They’ll share how they implemented some best practices to grow their reach, solidify their brands, and operate seamlessly.

10:30 – 11:45 a.m. | Keynote and Conversation: Kendra James
Creating a Sense of Belonging for Every Student

Early on in Kendra James’ professional life, she began to feel like she was selling a lie. As an admissions officer specializing in diversity recruitment for independent prep schools, she persuaded students and families to embark on the same perilous journey she herself had made—to attend cutthroat and predominantly white schools.  Her job forced her to reflect on her own elite education experience, and to realize how disillusioned she had become with America’s inequitable system. Kendra James will help us explore ways individuals in each of our AISNE member schools can become more racially literate.  Consider what current aspects of technology, enrollment, advancement, and marketing and communications in independent schools continue to foster elite whiteness.  Even surrounded by such privilege and whiteness, there were times when she felt a semblance of belonging. We will learn what specifics led to those conditions and oppositely when she was left feeling isolated and alone in a predominantly white institution.  Throughout the session, we will be given opportunities to identify the decisions each of us as individuals can make to be more inclusive and decrease the isolation that can be so prevalent for people of color in predominantly white school communities.  Dig into how and why we do what we do within the independent school community and how important it is for each of us to examine how power is held, shifted, shared, and offered to each and every person to walk onto campus. 

Kendra James began her career as an admissions professional, specializing in diversity recruitment for independent schools. Eventually, she moved on to write Admissions: A Memoir of Surviving Boarding School, while working as a founding editor at, and becoming the first Black woman to become the managing editor of She has been heard and seen on NPR and podcasts including Crooked Media’s Lovett or Leave It, Bitch Sesh, Yo! Is This Racist?, and Star Trek: The Pod Directive. Her writing has been published widely from Elle, Marie Claire, Town + Country, Women’s Health Magazine, among others. Currently, when not writing books, she works as a podcast producer for Crooked Media.

Admissions gives a sharp-witted and deeply insightful look into the storied world of elite prep schools from the first African-American legacy student to graduate from The Taft School. With its combination of incisive social critique and uproarious depictions of elite nonsense, Admissions will resonate with anyone who has ever dealt with racial microaggressions, or even just suffered from an extreme case of homesickness!

11:45 a.m. – 12:00 p.m. | Day 2 Reflections and Raffle


Join your peers from across New England. Your learning community will include administrators with a wide range of roles, including:

  • Heads of Schools
  • Admissions Directors
  • Advancement and Development Directors
  • Annual Giving & Alumni Affairs Directors
  • Capital Campaign Directors
  • CFOs
  • Communications Directors
  • Controllers
  • Database Managers
  • Enrollment Directors and Managers
  • Events Directors
  • Financial Aid Managers
  • IT Directors & Support Associates
  • Marketing Directors
  • Registrars
  • and more!

Join your peers from these distinguished schools:

  • Acera School
  • Atrium School
  • Beaver Country Day School
  • Berwick Academy
  • Bethlehem Christian Academy
  • Boston University Academy
  • Brewster Academy
  • Cardigan Mountain School
  • Charlotte Country Day School
  • The Chestnut Hill School
  • Chewonki Foundation
  • Dana Hall School
  • Dedham Country Day School
  • Deerfield Academy
  • Eagle Hill School
  • Esperanza Academy
  • Friends Select School
  • The Gordon School
  • Holderness School
  • Inly School
  • International School of Boston
  • Kents Hill School
  • Kimball Union Academy
  • Lincoln Academy
  • Maple Street School
  • Maret School
  • The Meadowbrook School of Weston
  • Nantucket Lighthouse School
  • Nantucket New School
  • The Pike School
  • Pioneer Valley Montessori School
  • The Sage School
  • St. Mark’s School
  • Tenacre Country Day School
  • Thayer Academy
  • Vermont Academy
  • Walnut Hill School for the Arts
  • The Wheeler School